Bold + Bright 2025

The Downtown Alliance is excited to announce the Bold & Bright Festival, which will take place from January 24-26, 2025. This community-wide celebration will feature a variety of activities, including ice skating, live music, a lights parade, and family-friendly events, all aimed at bringing excitement and foot traffic to downtown.

SPONSORSHIP

We invite you to be part of the Bold & Bright Festival as a sponsor. Your sponsorship would not only contribute to the success of the event but also directly support the ongoing efforts of the Downtown Alliance to enhance our city center.

Become A Sponsor

Schedule of Events

TENTATIVE schedule of events for 2025 – No tickets are needed for events unless noted

HAPPENING ALL WEEKEND

Winter-Themed “Marshmallow” Restaurant menu items, Window Art Throughout Downtown, Ice Sculptures (Saturday-Sunday)

 

FRIDAY, JANUARY 24th

SATURDAY, JANUARY 25th

  • 8am- 2pm Curling demonstration + bonspiel by North Star Curling Club at Lake George (All skill levels welcome) – come try it out!
  • 11am – 4pm Winter merchant market – Register a vendor booth  (MAP COMING SOON)
  • 11am-4pm Llamas – come and take selfies, pet, and hang out with these adorable llamas! Located on the corner of 10th ave and W Saint Germain in front of Gallagher Insurance. 
  • 2pm Paramount afternoon family movie “Happy Feet” (2006 Rated PG) – FREE to attend, first come on seating. 
  • Meet and Greet your favorite mascot at Paramount Center for the Arts lobby 4pm-5pm 
  • 2pm Ice sculpting demonstration by MN ICE located out front of Miley’s Menswear 824 W Saint Germain Street
  • Downtown fitness challenge:
  • 6:30 pm Winter Lights Parade – Parade route: West Saint Germain Street (between 9th and 5th ave) Safety Sponsor and Parade Marshal: Design Electric  Register a parade float 
  • Approx 8pm: Fireworks at Lake George following the parade presented by BCI Construction inc. Firework viewing is recommended at Lake George/Eastman Park for best views, additional locations include: Top level of Downtown parking ramps + Lady Slipper Lot. Seating is not provided, please bring your own. PLEASE NOTE: Lake George ice skating and curling will be closed starting at 2pm on Saturday to get ready for the fireworks

SUNDAY, JANUARY 26th

  • Brunch Specials
  • Skating at Lake George
  • Game Day – Business Hosted Tournaments and games! Games include: Olde Brick House (Putt Putt 11-4pm), The Rock Shop (Trivia 11-3pm), Beaver Island Brewery (Assorted games and live music 1pm-5pm), Arroy Thai + Filipino Restaurant (Phase 10), Bad Cat Digital (Puck ‘Em up – local inventor, 11am-2pm), Bella Vita Salt Caves, Iron Street Distillery (Magic the Gathering 1-5pm), Jules’ Bistro, Courtyard by Marriott, The Pickled Loon (Karaoke 12-3pm) 

REGISTRATION IS OPEN

Registration is now open for all activities including parade floats, makers market, Art Crawl artists, sponsorship and more. For more information or to register now, click the link below.

Learn More

Thank you to our BOLD + BRIGHT 2025 Sponsors!

Event Sponsors: PCI, City of St. Cloud, CentraCare, Bernick’s, Granite Partners Design Electric, BCI Construction 

Downtown Alliance Sponsors: St. Cloud State University, Arvig, Bernick’s & Falcon National Bank